Prius Digital Showcase

"Prius is for Everyone"

I wasn't a Prius driver that year, but In 2012 I was hands on in creating a holistic Rich Media campaign consisting of engaging branded content and interactive modules. The idea was that Prius is the quintessential car of practicality and not for just chai tea sipping city types. In a nutshell, the car for "everyone." It proved to be super effective and worthy of this video showcasing the work.

Watch The Prius Digital Showcase

ClientSoutheast ToyotaServicesCreative Direction, Ideation, Production