"Stay Warm All Winter"

When word gets out that SCANA Energy’s low rates make it possible to stay cozy-warm all winter long our bear family no longer needs to waste the entire season hibernating their life away. Now they can spend their time scaring the bejeezus out of the humans living in their neighborhood. This brand campaign was successful, memorable, and did the job increasing SCANA’s customer base when new and existing homeowners were choosing their natural gas company.

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ClientSCANA EnergyServicesIdeation, Art Direction, Creative Direction